If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices?

If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices?



a) Exclusive dealing

b) Dual distribution

c) Tying agreement

d) Refusal to deal

e) Restricted sales territories



Answer: c) Tying agreement


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