If a marketer wants to reach a broad audience and​ doesn't need extensive support from​ retailers, what type of intermediary would be most​ appropriate?

If a marketer wants to reach a broad audience and​ doesn't need extensive support from​ retailers, what type of intermediary would be most​ appropriate?

If a marketer wants to reach a broad audience and​ doesn't need extensive support from​ retailers, what type of intermediary would be most​ appropriate?



A. Mass-market intermediary

B. Disintermediation

C. Merchant wholesaler

D. Drop shipper

E. Trading partner



Answer: A. Mass-market intermediary


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