In 1995, the Federal Trade Commission issued a complaint against the manufacturers of New Balance and Saucony athletic shoes based on their "Made in the USA" advertising claims. The FTC claimed the ads were misleading since imported soles and upper parts were used to make the shoes. These claims can be viewed as deceptive under the FTC's requirement of:

In 1995, the Federal Trade Commission issued a complaint against the manufacturers of New Balance and Saucony athletic shoes based on their "Made in the USA" advertising claims. The FTC claimed the ads were misleading since imported soles and upper parts were used to make the shoes. These claims can be viewed as deceptive under the FTC's requirement of:

In 1995, the Federal Trade Commission issued a complaint against the manufacturers of New Balance and Saucony athletic shoes based on their "Made in the USA" advertising claims. The FTC claimed the ads were misleading since imported soles and upper parts were used to make the shoes. These claims can be viewed as deceptive under the FTC's requirement of:



A. cease-and-desist.

B. puffery.

C. affirmative disclosure.

D. fairness.

E. advertising substantiation.



Answer: C


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