In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to
a) deliver on these promises and risk financial losses and the success of the company.
b) promise less than they can actually deliver and keep customers away.
c) make the appearance of their facilities consistent with their promises to customers.
d) promise too much and cause customer expectations beyond what they can deliver.
e) make the quality of their services too tangible in the eyes of the customer.
Answer: d
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Marketing Chapter 13
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- Which of the following statements is true of a wholesaler channel?
- In the context of channel functions performed by intermediaries, _____ functions typically include transportation and storage of assets as well as their sorting, accumulation, consolidation, and/or allocation for the purpose of conforming to customer requirements.
- Which of the following statements is a similarity between retailers and wholesalers?
- Which of the following is true of marketing channels?
- Which of the following statements is true of exchange utility?
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- Which of the following is a characteristic of supply chain-oriented firms?
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- The main function of a marketer's promotional strategy is:
- Which of the following statements is true of earned media?
- A pull strategy is defined as a marketing strategy that:
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- Which of the following is true of franchisees?
- Which of the following is true of the retail operation model of a specialty shop?
- When we shop for groceries, hair care, clothes, books, or other products and services, we are doing business with _____.
- Which of the following is true of anchor stores?
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- Which of the following pricing tactics is used by companies as a way to protect their market share and fight off competition by locking customers into a group of services?
- Which of the following is a disadvantage of rebates?
- A(n) _____ is a private electronic network that links a company with its suppliers and customers.
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- _____ means setting prices so that total revenue is as large as possible relative to total costs.
- Which of the following statements is true of status quo pricing?