Marketing MCQ Marketing Chapter 8 In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed.

In the development of an advertising campaign or message, creative _ involves determining what the message will say or communicate, while creative _ deals with how the message will be implemented or executed.

Marketing Chapter 8

In the development of an advertising campaign or message, creative _ involves determining what the message will say or communicate, while creative _ deals with how the message will be implemented or executed.

A. strategy; tactics

B. tactics; strategy

C. mission: strategy

D. tactics; vision

E. vision; mission

Answer: A

Marketing MCQ

In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed.

In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed.

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In the development of an advertising campaign or message, creative _ involves determining what the message will say or communicate, while creative _ deals with how the message will be implemented or executed.

In the development of an advertising campaign or message, creative _ involves determining what the message will say or communicate, while creative _ deals with how the message will be implemented or executed.