Jack Trout and Al Ries introduced _____ as the basis for advertising strategy and creative development in the early 1970s.
A. inherent drama
B. positioning
C. brand image
D. unique selling proposition
E. transformational advertising
Answer: B
Marketing MCQ
Marketing Chapter 8
Jack Trout and Al Ries introduced _____ as the basis for advertising strategy and creative development in the early 1970s.