Marketing MCQ Marketing Chapter 21 Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Identify the term that best represents this practice.

Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Identify the term that best represents this practice.

Marketing Chapter 21

Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Identify the term that best represents this practice.

A. Covert advertising

B. Surrogate advertising

C. Open advertising

D. Shock advertising

E. Hidden advertising

Answer: D

Marketing MCQ

Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Identify the term that best represents this practice.

Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Identify the term that best represents this practice.

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