Marketing MCQ
Marketing Chapter 21
The quarterly catalogs of Abercrombie & Fitch often included nude pictures and other forms of sexual appeals. Which of the following types of advertising is used here?
The quarterly catalogs of Abercrombie & Fitch often included nude pictures and other forms of sexual appeals. Which of the following types of advertising is used here?
The quarterly catalogs of Abercrombie & Fitch often included nude pictures and other forms of sexual appeals. Which of the following types of advertising is used here?
A. Shock advertising
B. Surrogate advertising
C. Open advertising
D. Covert advertising
E. Hidden advertising
Answer: A
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