Many marketers are uncertain as to what the integrated marketing communications should contribute to the marketing program. The only goal of their company's advertising and promotional program is to:

Many marketers are uncertain as to what the integrated marketing communications should contribute to the marketing program. The only goal of their company's advertising and promotional program is to:



A. position the company and its brands.

B. create a positive corporate image.

C. generate sales.

D. create memorable advertising.E. create awareness of the company.



Answer: C


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