One important purpose of setting specific advertising goals and objectives is to:

One important purpose of setting specific advertising goals and objectives is to:



A. provide a standard against which performance can be measured.

B. put constraints on the creative department.

C. have a method of determining when to delete products from the product line.

D. forecast the market share level that can be attained by good advertising.

E. protect all investors and debt holders.



Answer: A


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