Mark is the CEO of ABC International. Every time a new product​ launches, Mark sets up meetings with potential retailers and wholesalers to present the new products and show off their features and profit potential in order to persuade retailers to carry the product in their stores. Which of the following is Mark​ utilizing?

Mark is the CEO of ABC International. Every time a new product​ launches, Mark sets up meetings with potential retailers and wholesalers to present the new products and show off their features and profit potential in order to persuade retailers to carry the product in their stores. Which of the following is Mark​ utilizing?

Mark is the CEO of ABC International. Every time a new product​ launches, Mark sets up meetings with potential retailers and wholesalers to present the new products and show off their features and profit potential in order to persuade retailers to carry the product in their stores. Which of the following is Mark​ utilizing?



A. Product placement

B. Push strategy

C. Advocacy advertising

D. Pull strategy

E. Direct marketing



Answer: B. Push Strategy


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