Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as ________.

Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as ________.

Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as ________.



a) social responsibility

b) positioning

c) marketing mix

d) commercialization



Answer: A


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