Most marketing channels have marketing intermediaries. A marketing intermediary's role is to

Most marketing channels have marketing intermediaries. A marketing intermediary's role is to



a) link wholesalers to other wholesalers.

b) link producers to other middlemen or to consumers.

c) always sell products to wholesalers.

d) not take title to products.

e) always sell products to retailers.



Answer: b) link producers to other middlemen or to consumers.


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