Most print media are very concerned over maintaining the concept of 'The Wall' in order to ensure independence and credibility. However, it is difficult to maintain 'The Wall' in modern organizations. Which of the following is the reason for this?
A. The type of information that the print media is distributing.
B. The change in advertising patterns.
C. Increased competition from the other media.
D. The change in attitude of the advertisers.
E. Increased customer awareness and price sensitiveness.
Answer: C