One major disadvantage of laboratory tests is the lack of realism. Perhaps the greatest effect of this lack of realism is ____.
A. high costs
B. a testing bias
C. less control
D. distraction due to noise
E. perceptual propensity
Answer: B
Marketing MCQ
Marketing Chapter 18
One major disadvantage of laboratory tests is the lack of realism. Perhaps the greatest effect of this lack of realism is ____.