Marketing MCQ
Marketing Chapter 8
One of the major determinants of creativity is _____ which reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.
One of the major determinants of creativity is _____ which reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.
One of the major determinants of creativity is _____ which reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.
A. divergence
B. synthesis
C. relevance
D. illumination
E. elaboration
Answer: C
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