One of the most critical external publics is the ____, which determine what you will read in your newspapers or see on TV, and how this news will be presented.
A. supplier
B. customer
C. government
D. media
E. investor
Answer: D
Marketing MCQ
Marketing Chapter 17
One of the most critical external publics is the ____, which determine what you will read in your newspapers or see on TV, and how this news will be presented.