Participants in a consumer panel rated all aspects of an ad based on the popularity of the product being advertised as being good. This is referred to as a _____ effect.

Participants in a consumer panel rated all aspects of an ad based on the popularity of the product being advertised as being good. This is referred to as a _____ effect.

Participants in a consumer panel rated all aspects of an ad based on the popularity of the product being advertised as being good. This is referred to as a _____ effect.




A. halo

B. recency

C. stimulus-response

D. visual option source

E. contextual



Answer: A


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