Poinsettias are a very popular plant during the Christmas season. A major problem for growers of poinsettias is root rot. Syngenta has developed a patented product that eliminates root rot when it is placed in soil mix in which the plants are grown. Syngenta can use _____ to develop its creative strategy for advertising this new product.
A. brand image
B. illumination
C. unique selling proposition
D. diversified promotion
E. transformational advertising
Answer: C