_____ refers to each and every opportunity the customer has to see or hear about the company and/or its brands or have an encounter or experience with it.
A. Marketing mix
B. Promotion
C. Moment of truth
D. Touch point
E. Brand equity
Answer: D
Marketing MCQ
Marketing Chapter 1
_____ refers to each and every opportunity the customer has to see or hear about the company and/or its brands or have an encounter or experience with it.