_____ refers to situations where the advertised brand of a product or service is of personal interest to consumers.

_____ refers to situations where the advertised brand of a product or service is of personal interest to consumers.

_____ refers to situations where the advertised brand of a product or service is of personal interest to consumers.



A. Animatic

B. Brand-to-consumer relevance

C. Storyboard

D. Ad-to-consumer relevance

E. Elaboration ad



Answer: D


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