Which of the following statements is true about the relevance of ads?
A. Ad-to-consumer relevance refers to situations where the advertised brand of a product or service is of personal interest to consumers.
B. Brand-to-consumer relevance refers to situations where the ad contains execution elements that are meaningful to consumers.
C. Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
D. Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand.
E. The use of visual images and other execution techniques that capture their interest and attention of the consumers help in increasing brand-to-consumer relevance.
Answer: D