Marketing MCQ
Marketing Chapter 13
Service activities are time-dependent, meaning that the service must be provided at a point in time when customers want to use it. This point in time is also known as
Service activities are time-dependent, meaning that the service must be provided at a point in time when customers want to use it. This point in time is also known as
Service activities are time-dependent, meaning that the service must be provided at a point in time when customers want to use it. This point in time is also known as
a) peak demand.
b) preferred demand.
c) off-peak demand.
d) high-contact time.
e) high intensity time.
Answer: a
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