The agreement that Revlon brand cosmetics would pay a fee to have its products prominently featured in twenty episodes of the soap opera, All My Children, is an example of:

The agreement that Revlon brand cosmetics would pay a fee to have its products prominently featured in twenty episodes of the soap opera, All My Children, is an example of:



A. product placement.

B. specialty advertising.

C. promotional products marketing.

D. free-form marketing.

E. transactional advertising.



Answer: A



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