The use of Nike shoes in the movie Forest Gump and the appearance of the Marriott Hotel logo in the movie True Lies are both examples of:

The use of Nike shoes in the movie Forest Gump and the appearance of the Marriott Hotel logo in the movie True Lies are both examples of:



A. product placement.

B. specialty advertising.

C. promotional products marketing.

D. free-form marketing.

E. transactional advertising.



Answer: A


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