The central theme of the concept of _____ is that all of an organization's marketing and promotional elements and activities communicate consistently and in a unified manner with its customers.

The central theme of the concept of _____ is that all of an organization's marketing and promotional elements and activities communicate consistently and in a unified manner with its customers. 


A. the marketing mix

B. exchange

C. integrated marketing communications

D. the promotional mix

E. relationship marketing



Answer: C


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