The fact that people in market research lab setting looking at ad mockups may look at an ad more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n):

The fact that people in market research lab setting looking at ad mockups may look at an ad more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n):


A. vision myopic perception.

B. testing bias.

C. environmental proclivity.

D. perceptual propensity.

E. myopic bias.



Answer: B


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