The first step in the IMC planning process is:
A. the situation analysis.
B. budget determination.
C. a review of the marketing plan.
D. specification of communications objectives.
E. development of the promotional mix strategies.
Answer: C
A. the situation analysis.
B. budget determination.
C. a review of the marketing plan.
D. specification of communications objectives.
E. development of the promotional mix strategies.
Answer: C