The _____ is a written document that describes the overall marketing strategy and programs developed for an organization, product line, or brand.

The _____ is a written document that describes the overall marketing strategy and programs developed for an organization, product line, or brand.

The _____ is a written document that describes the overall marketing strategy and programs developed for an organization, product line, or brand.



A. promotional plan

B. marketing plan

C. communications plan

D. marketing audit

E. situation analysis



Answer: B


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