The goal of the National Newspaper Network, which was created by the Newspaper Association of America in 1993, is to:
A. make newspaper advertising rates the same for everyone.
B. attract more newspaper advertising dollars from national advertisers in specific product categories by facilitating the purchasing process.
C. make sure national advertisers who use newspapers on a limited basis pay higher rates than those who are already regular users.
D. attract more newspaper advertising from local companies.
E. enhance the reproduction quality of the newspapers.
Answer: B