The inside cover of the Business 2.0 magazine opens up to reveal a large advertising spread on the Cadillac Escalade. This ad is an example of a(n):
A. bleed page.
B. printacular.
C. gatefold.
D. page manipulator.
E. overrun.
Answer: C
Marketing MCQ
Marketing Chapter 12
The inside cover of the Business 2.0 magazine opens up to reveal a large advertising spread on the Cadillac Escalade. This ad is an example of a(n):