The more specific the firm's advertising objectives, the:

The more specific the firm's advertising objectives, the:



A. easier it becomes to measure advertising effectiveness.

B. more difficult it is for competitor's advertising to be effective.

C. easier it is to measure the advertising-sales response function.

D. smaller the funding needed to meet advertising goals.

E. more difficult it is for a competitor to use competitive parity budgeting.



Answer: A


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