When the Financial Times published an article about The Mills Corporation building, a multi-leisure complex in Madrid, Spain, the company supplied the written information. The author of the articles needed to write knowledgeably about a complex that will offer a blend of entertainment, retailing, lodging and offices. In fact, this information was made available to several different European and U.S. newspapers. Which public relations tool was employed?
A. Community involvement
B. Integrated public relations activities (IPRA)
C. Exclusives
D. Marketing public relations (MPR)
E. Press release
Answer: E