Marketing MCQ
Marketing Chapter 22
When Paul purchased auto insurance, the agent asked if he had renters' insurance. Paul did not know that he can insure his belongings from fire and theft. When the agent explained how Paul can insure his personal belongings, Paul agreed and purchased renters' insurance along with the auto insurance. This is an example of:
When Paul purchased auto insurance, the agent asked if he had renters' insurance. Paul did not know that he can insure his belongings from fire and theft. When the agent explained how Paul can insure his personal belongings, Paul agreed and purchased renters' insurance along with the auto insurance. This is an example of:
When Paul purchased auto insurance, the agent asked if he had renters' insurance. Paul did not know that he can insure his belongings from fire and theft. When the agent explained how Paul can insure his personal belongings, Paul agreed and purchased renters' insurance along with the auto insurance. This is an example of:
A. a multilevel close.
B. cross selling.
C. a qualified sale.
D. missionary selling.
E. order taking.
Answer: B
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