When a product's advertising schedule involves constant advertising with heavier efforts being made at certain times, a(n) ______ schedule is being employed.
A. intermittent
B. continuity
C. flighting
D. weighting
E. pulsing
Answer: E
Marketing MCQ
Marketing Chapter 10
When a product's advertising schedule involves constant advertising with heavier efforts being made at certain times, a(n) ______ schedule is being employed.