Which of the first four steps of the marketing process asks, "What consumers will we serve?" and "How can we best serve targeted customers?"

Which of the first four steps of the marketing process asks, "What consumers will we serve?" and "How can we best serve targeted customers?"

Which of the first four steps of the marketing process asks, "What consumers will we serve?" and "How can we best serve targeted customers?"



A. Step 1: Understanding the marketplace

B. Step 2: Designing the marketing strategy

C. Step 3: Constructing the marketing program

D. Step 4: Building profitable relationships with customers



Answer: B


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