Which of the following levels of market coverage is most appropriate for products that have a high replacement rate, require almost no service, and are bought based on price cues?

Which of the following levels of market coverage is most appropriate for products that have a high replacement rate, require almost no service, and are bought based on price cues?



a. selective distribution

b. intensive distribution

c. exclusive distribution

d. digital distribution

e. physical distribution



Answer: b. intensive distribution


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