Which of the following statements about recall method for testing print ads is true?

Which of the following statements about recall method for testing print ads is true?



A. The size of the ad is directly related to the likelihood of its recall.

B. The creativity of the ad has no impact on its recall.

C. Recall tests are useful when measuring an ad's impact on memory.

D. DAR tests are a popular form of post testing used for print ads.

E. The process of using recall as a pretesting method differs completely from the process of using recall as a post testing method.



Answer: C


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Marketing Chapter 18

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