Which of the following statements is true about the use of broadcast media by the direct-marketing industry?
A. Direct-response advertising is the broadcast industry does not use support advertising.
B. More direct-response advertising is broadcast on radio than on television.
C. The use of broadcast media over the next five years is expected to increase at a faster rate than ever before.
D. The two-step approach is often used with direct-response advertising on the radio.
E. When a toll-free number is included in a direct-response ad, it is called support advertising.
Answer: D