Which of the following statements is true about the use of broadcast media by the direct-marketing industry?

Which of the following statements is true about the use of broadcast media by the direct-marketing industry?



A. Direct-response advertising is the broadcast industry does not use support advertising.

B. More direct-response advertising is broadcast on radio than on television.

C. The use of broadcast media over the next five years is expected to increase at a faster rate than ever before.

D. The two-step approach is often used with direct-response advertising on the radio.

E. When a toll-free number is included in a direct-response ad, it is called support advertising.



Answer: D


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