Which of the following statements is true about the use of catalogs in the direct-marketing industry?
A. Most business-to-business marketers use print catalogs.
B. The number of catalogs mailed since 1984 has decreased significantly.
C. Many companies use catalogs in conjunction with their more traditional sales and promotional strategies.
D. There is no company today that relies solely on catalog sales.
E. The number of catalog shoppers has steadily declined since 1984.
Answer: C
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Marketing Chapter 14
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