Which of the following statements is true about direct marketing?
A. Direct marketing is suitable only for consumer-to-consumer advertising.
B. Direct response media includes interactive TV and print media.
C. Direct marketing is not popular among industrial marketers.
D. Direct marketing as a promotional media is suitable only for small retailers.
E. Rapid increase in dual income families in America has led to a reduction in the use of direct marketing as a promotional media.
Answer: B