Marketing MCQ
Marketing Chapter 22
You are the marketing manager of a company that produces complex industrial machinery. The features and performance of the product require demonstration. Identify the most prominent communication required for this product.
You are the marketing manager of a company that produces complex industrial machinery. The features and performance of the product require demonstration. Identify the most prominent communication required for this product.
You are the marketing manager of a company that produces complex industrial machinery. The features and performance of the product require demonstration. Identify the most prominent communication required for this product.
A. Shock advertising
B. Direct advertising
C. Personal selling
D. Retail selling
E. Mass communication
Answer: C
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