A marketing ethics issue likely exists when
a) company members disagree about a marketing decision.
b) an activity does not benefit the organization but benefits the environment.
c) an activity results in increased prices for the consumer.
d) a consumer is dissatisfied with a marketing decision.
e) an individual or organization must choose from among several actions that must be evaluated as right or wrong.
Answer: e) an individual or organization must choose from among several actions that must be evaluated as right or wrong.