A marketing ethics issue likely exists when

A marketing ethics issue likely exists when



a) company members disagree about a marketing decision.

b) an activity does not benefit the organization but benefits the environment.

c) an activity results in increased prices for the consumer.

d) a consumer is dissatisfied with a marketing decision.

e) an individual or organization must choose from among several actions that must be evaluated as right or wrong.



Answer: e) an individual or organization must choose from among several actions that must be evaluated as right or wrong.


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