According to Galloway, the most important factor in Apple securing its status as a luxury brand was:
a) the Apple Store
b) the Macintosh computer
c) the I-phone
d) The I-pad and I-phone tandem
Answer: A
Marketing MCQ
a) the Apple Store
b) the Macintosh computer
c) the I-phone
d) The I-pad and I-phone tandem
Answer: A