According to Kurtz/lecture, all are true of the SWOT analysis EXCEPT:
a) Identifying the internal strengths as core competencies that can be matched with their corresponding external threats in order to maximize leverage
b) Setting out a strategic marketing plan that compares internal organizational strengths and weaknesses with external opportunities and threats
c) Identifying opportunities that might be added to a product line, serve as points of new market entry, or planning firm acquisitions of say, needed technology, when building one's strategic market analysis
d) Identifying weaknesses such as too narrow a product line and threats such as changing buyer tastes in building one's strategic market analysis
Answer: A