According to Kurtz/lecture, all of the following are true of terms associated with pricing and volume objectives EXCEPT:
a) The market share as the volume-related pricing objective with the goal of controlling a portion of the market for a firm's product
b) The PMIS (Profit Impact of Marketing Strategies) project as entailing research discovering a strong positive relationship between a firm's share and product quality and its ROI (return on investments)
c) Value pricing as a strategy that emphasizes benefits derived from a product in comparison to the price and quality levels of competing offerings
d) Prestige pricing that appeals to consumers that are not status conscious and attempts to convince them of the overall social costs to their image that wasted income on higher priced items might cause
Answer: D