According to Kurtz/lecture, all of the following are true of terms associated with pricing and profitability objectives EXCEPT:
a) The technological environment allows e-marketers to take longer in analyzing, strategizing, and then responding to competitive pricing strategies
b) Marginal analysis as the method of analyzing the relationship among costs, sales price, and increased sales volume
c) Profit maximization ensuing as the point where additional revenue gained by increasing the price of a product equals the increase in total costs
d) The target return as achieving short or long-run pricing objectives to meet a specified return on either sales or investments
Answer: A