According to Kurtz/lecture, all of the following are true uses of terms and examples for classifying consumer problem-solving processes EXCEPT:

According to Kurtz/lecture, all of the following are true uses of terms and examples for classifying consumer problem-solving processes EXCEPT:



a) Limited problem solving such encountering a new brand

b) Extended problem solving as when brands are difficult to categorize or evaluate

c) Routinized response behavior such as the choice of a preferred brand

d) Routinized response behavior also with its characteristically extensive search such as for a house/car



Answer: D


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