According to Kurtz/lecture, all of the following are true of the first three steps of the market research process EXCEPT:
a) Conducting exploratory research helps by discussing a marketing problem with informed sources both within and outside the firm
b) Conducting good exploratory research ought never to involve examining information from secondary sources
c) Defining the problem clearly will likely increase the speed and accuracy of the research process
d) Formulate a hypothesis as your tentative explanation for a specific event guides further research inquiry
Answer: B