According to Kurtz/lecture, all of the following are true of the last three steps of the consumer decision process EXCEPT:

According to Kurtz/lecture, all of the following are true of the last three steps of the consumer decision process EXCEPT:




a) The purchase act that he thinks has very little to do with price, warranty, or delivery options and a lot to do with status and prestige

b) The purchase decision whereby the alternatives narrow down to one

c) The post-purchase evaluation whereby the buyer feels satisfaction or dissatisfaction with the purchase

d) The post-purchase evaluation whereby customers feel satisfied if purchases meet or exceed expectations




Answer: A


Learn More :